Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Take control of oily, breakout-prone skin with our purifying foaming face wash for men, which also doubles as a detoxifying clay mask.
Oil Control Clay Cleanser + Mask functions as two oil-eliminating products in one. As a daily face wash, the creamy clay formula transforms into a dense, foaming lather to instantly remove dirt, oil, pollution and pore-clogging debris. Leaves skin feeling purified and refreshed, but never tight or dry. As a facial mask, it penetrates the skin as an intensive deep cleansing treatment. Pores appear visibly smaller and skin is mattified.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.