Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Lunar - A soft, peachy glow that suits fairer, cooler skin tones.
Pure Light Liquid Radiance is a beautiful liquid illuminator, with a sheer and weightless feel which instantly brightens and evens out skin tone, giving a lit-from-within glow. Infused with Vitamin E to protect from daily damage of free radicals and packaged in a beautiful rose gold and glass bottle. This skin enhancing veil instantly blurs imperfections and diminishes dullness without a trace of tell-tale glitter.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.