Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The weDO/ Professional Moisture and Shine Shampoo sets your mane with unbeatable gloss. With a low-foaming formula, the shampoo resists stripping natural oils as it offers a gentle, revitalising cleanse.
94% natural origin ingredients make up a kind-to-hair blend. Naturally-activated Rooibos Extract is soothing and refreshing; it helps to melt away dirt and grime while it fortifies strands from root to tip
Housed in a recyclable bottle made from 75% recycled material, this product is crafted with sustainability in mind. The low-foam, vegan shampoo instantly refreshes as it enhances moisture and shine, leaving locks truly lustrous.
Free from silicone and sulphates.
Vegan and cruelty-free.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.