Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Providing a pure, unmitigated natural skin saviour, The Ordinary’s 100% Organic Virgin Chia Seed Oil is brimming with vitamins, antioxidants and essential fatty acids, which are known to hydrate and promote a smooth, even complexion. Containing an exceptionally high concentration of alpha-linolenic (omega 3) and linoleic (omega 6) acids (as well as oleic, stearic and palmitic acids) together with multiple vitamins, minerals and antioxidants, this is incredibly nourishing, moisturising and protective. A multi-tasking miracle, it can also be used to enhance your hair’s softness, sheen and strength.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.