Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The powerful, moisture-binding Hyaluronic Acid Serum by The INKEY List is an ultra-lightweight formula ideal for all skin types, developed to intensely hydrate and nourish.
Capable of holding up to 1000x its weight in water, hyaluronic acid supports long-lasting hydration, helping to visibly plump the skin with moisture and diminish the look of fine lines. Its aqueous texture instantly cools the complexion, leaving it with a refreshed and radiant appearance, ready for subsequent skincare steps.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.