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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
The Liquid Foundation is a beautifully lightweight formula that creates a smooth, comfortable and radiant base.
Its serum-like texture glides effortlessly on skin to achieve an even and comfortable base. The silky and non-powdery feel is thanks to the brand's 'Fluid Pigment' technology which makes application all the more sensorial. The ultra-high quality formula is infused with 13 skin-loving Japanese extracts, as well as hydrolysed collagen and hyaluronic acid, to nourish your skin as it enhances your natural beauty. As for the finish, a small amount reveals a fresh-faced, your-skin-but-better effect that can be easily built up for greater coverage and glow.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.