Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Sweep away daily dirt and grime with the Pai Skincare Middlemist Seven Cream Cleanser. This gentle cleaner is perfect for skin that's crying out for moisture; it helps to soothe dryness and discomfort as it effectively usurps stubborn makeup.
Designed to achieve a fresh complexion, the formula is fortified with a trio of oils. Camellia Oil is rich in Omega 6 and anti-ageing antioxidants; in this product, it works to condition the skin for smooth, supple results. Damask Rose Otto Oil helps to lock in newfound moisture while restoring dull complexions to a vibrant, healthy-looking state. It’s also great for calming irritation.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.