Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Restore your hair’s rightful length with the L'Oréal Professionnel Serié Expert Pro Longer Shampoo. Ideal for those with long hair but thin ends, this shampoo works to thicken and volumise your strands. Powered by the brand’s signature amino acid blend, the formula strengthens each hair fibre, starting from the outside before working its way to the core of the follicle. This patented technology strives to renew length, revealing longer and stronger locks. Working to reduce breakage and split ends, this innovative technology visibly improves the hair’s appearance, restoring shine and volume. Armed with this shampoo, you can transform your crown from dry and dull to thick and lustrous.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.