Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Promising to visibly restore dry, damaged-looking hair, the Living Proof Triple Bond Complex encourages instant and long-lasting results for hair that looks and feels its best.
The weekly leave-in treatment is powered by patent-pending technology to help replenish lost moisture to ionic, hydrogen and covalent bonds, promoting stronger, more resistant strands. Formulated to protect your hair from thermal and UV damage up to 232°C, the multipurpose mask leaves hair feeling soft, smooth and shiny.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.