Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Seamlessly blend cream and liquid formulas with the Kylie Cosmetics Concealer Brush 02. Designed with a small tapered tip, the brush offers precise application of product, fitting effortlessly into hard-to-reach areas such as under the eyes, the sides of the nose, and around the lips. Its soft brush hairs distribute coverage evenly without absorbing too much product, delivering streak-free results for an airbrushed effect.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.