Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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JVN's Embody Volumizing Foam knows a thing or two about building body confidence. Backing big hair energy, the multi-tasking foam provides a 24-hour hold, providing a lasting style without leaving your hair sticky, flaky or dry.
Working without weighing down your strands, the lightweight formula provides fizz-control while hydrating your hair to achieve smoother and bouncier styles. Packed with protein and vitamins, it's nutrient-rich blend is entirely plant-based to treat your tresses with clean and sustainable air-infused technology. Combined with hemisqualane, the silicone-free, non-aerosol foam keeps your look locked down thank to its long-lasting style retention.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.