Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Recharge thin, lacklustre strands with Grow Gorgeous Intense Thickening Shampoo. The richly nourishing formula effectively cleanses the scalp, roots and ends of the hair to promote fuller, more voluminous locks.
Caffeine and biotin energise roots to help breathe new life into bland, weakened strands. Niacinamide helps to moisturise the scalp for a softer, silkier finish. Enriched with a vital component of keratin, amino acids work to nurture strands while encouraging longer, thicker, more luscious-looking locks. Rice protein enhances shine and volume, branding this intensive treatment as a fundamental factor in restoring thinner, brittle hair to a healthier-looking state.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.