Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Founded by sisters Dr Hedieh Asadi and Hasti Asadi, DeoDoc aims to break taboos, clear away confusion and dispel age-old myths with honest, straightforward self care saviours. Tested by experienced gynaecologists, the brand's pH-friendly products respect the body's natural balance while ensuring you're using the most effective products on your most intimate areas. Here to support your self care shower ritual, the DeoDoc Daily Intimate Wash.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.