Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Embrace your curls, coils and waves with Cantu’s Shea Butter for Natural Hair Coconut Curling Cream; a lightweight curl-defining butter that moisturises, nourishes and fortifies the look of dry hair, restoring visible vibrancy, bounciness and shine.
Formulated specially for textured hair types, the award-winning leave-in treatment conditions curly tresses with shea butter and coconut oil to reveal soft ringlets that are more manageable.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.