Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Create a flawless base with the brushworks Complexion Sponge, a high quality, hydrophilic makeup sponge that expertly applies liquid and powder products to the face.
Flake-resistant and long-wearing, the super soft blending sponge can be used wet or dry depending on desired coverage (wet for natural, dry for fuller), and effortlessly blends makeup onto skin with seamless, professional results. Its curved shape has been specially designed to hug the facial contours; use the rounded sides for dabbing foundation onto larger areas of the face, and the precision tip for smaller, hard to reach areas (such as around the nose and inner corners of the eyes).
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.