Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
A godsend for make up bags bursting at the seams, 19/99 Beauty's Precision Colour Pencils can be used as all-over face colour - we're talking scribbling on your cheeks, gliding it over your lips, defining your lids or contouring your cheeks!
This beautifully pigmented formula travels effortlessly over your skin and lips, leaving a creamy matte finish in its wake. Though it's creamy enough to be a lipstick and blendable enough to be used as a blush or a wash of colour on the lids, its precision tip also means it lends itself to drawing graphic lines or outlining your lips.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.