Mobile App Privacy Policy

Your privacy is extremely important to us! This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from

The terms "You," "Your," "Yours" and "User" refer to the entity/person/organization using our site. When this Policy mentions "We", "Us," and "Our" it refers to This is Beauty UK and its subsidiaries and affiliates. “Site” refers to and its android and iOS mobile app

This Privacy Policy is governed by our Terms of Services.

For any questions regarding this Policy or any requests regarding the processing of personal data, please contact us at


We collect the information You provide us and this information is necessary for the adequate performance of the contractual arrangement which is in place between You and us and allow us to comply with our legal obligations.

  • Account Signup Information. When You create the account, we ask You to provide the signup information, such as Email, Name, Surname, Phone, Username, Passwords, Personal Number, Address.
  • Communication, chats, messages. When you communicate with us through email or any other way, we collect information about your communication and any information You choose to provide or disclose. In order to answer your request, we may access information provided by email, chats, purchase history, etc.
  • User Images. We utilize image(s) you upload for various purposes, including uploading user-generated content like product reviews, facilitating support chat interactions, and enabling image-based product search for a seamless shopping experience.
  • Payment Information. To order and use features of Site, we may require you to provide certain financial information in order to facilitate the processing of payments. We collect your Credit or debit card number, Credit or debit card type, Credit or debit card expiration date, Billing address, Tax number, Name and surname.
  • Login information. We collect Login information if You are logging to our account with Authentication Data.


When you use our Site or contact us directly we may collect information, including your personal information, about the way you act in our Site, the services You use and how You use them.

This information is necessary for the adequate performance of the contract between You and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of the Site.

  • Log data and Device information. We automatically collect log data and device information when you access and use the site, even if you have not created an Account or logged in. That information includes, among other things: Internet protocol (IP) addresses, Browser type, Internet service provider (ISP), Referring/exit pages, Operating system, Date/time stamp, Clickstream data.
  • Tracking technologies and Cookies. We use Cookies, Beacons, Tags, CI codes (click tracking), ISC (source tracking), ITC (item tracking codes), Phone model, Device ID, Customer number. We also automatically collect information about the device's operating system .
  • Geo-location data. We collect information about your approximate location as determined by data such as your IP address to offer you an improved user experience. Such data may be collected only when you access the Site using your device.
  • Usage information. We use a tool called "Google Analytics" to collect information about your interactions with the Site (what pages you visit, such as the pages or content you view, your searches for Listings, bookings you have made, and other actions on the Site. In consequence, Google, Inc. plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site). For more information please visit Google.
  • Publicly available personal Information.


We process your information adhering to the general data processing principles.

We may use the information we collect through our Site for a number of reasons, including to:

  • to identify user
  • to create account
  • to create trusted environment
  • to create statistics and analyze market
  • to stay connected
  • to customize marketing
  • to send billing information
  • to manage user orders
  • to contact user
  • to improve services
  • to ensure data security and prevent fraud
  • to comply with applicable laws
  • to request feedback
  • to post testimonials
  • to provide support

We will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate business interests.


We may use your provided contact details for direct marketing. These direct marketing offers, depending on your preferences, may be personalized taking into account any other information which you have provided to us (e.g. location, social media profile information, etc.) or we have collected or generated from other sources as described below.

If you wish to withdraw the consent for direct marketing, and refuse to receive information from us, you may exercise such an option at any time you wish by updating your preferences in your account, following the instructions to unsubscribe in the received email.


Site may send user information like email address to its mobile app provider Vajro and to Shopify if you use social login (Facebook, Google, Apple) or a one time code.

Site may use (currently or in the future) analytical tools likeGoogle Analytics,Firebase Analytics,ClevertapandAppsflyer.

We may also disclose your information to third parties:

  • where required by law or regulatory requirement, court order or other judicial authorization;
  • in response to lawful requests by public authorities, including for the purposes of meeting national security and law enforcement requirements;
  • in connection with the sale, transfer, merger, bankruptcy, restructuring or other reorganization of a business;
  • to protect or defend our rights, interests or property, or that of third parties; (e) to investigate any wrongdoing in connection with our products and services;
  • and to protect the vital interests of an individual.


Cookies are small text files stored by your browser on your computer when you visit our Site. We use cookies to improve our Site and make it easier to use. Cookies permit us to recognize users and avoid repetitive requests for the same information.

Cookies from our Site cannot be read by other Sites. Most browsers will accept cookies unless you change your browser settings to refuse them.

Cookies we use on our Site:

  • Strictly necessary cookies - These cookies are required for the operation of our Site. They help us to show you the right information, customize your experience, and allow us to implement and maintain security features as well as to help us detect malicious activities. Without these cookies operation of the Site would be impossible or its functioning may be severely affected.

You may find more information about how to delete cookies, as well as the other useful information related to the use of the cookies, on the website


We do not collect sensitive information such as political opinions, religious or philosophical beliefs, racial or ethnic origin, genetic data, biometric data, health data or data related a sexual orientation.

Please do not send, upload, or provide us any sensitive data and contact us using the contact details below if you believe that we might have such information. We have a right to delete any information we believe might contain sensitive data.


Please refer to the privacy policy which is available in our website


Our Site may have links to other websites. Please review their privacy policies to learn more about how they collect and use your personal data, because we do not control their policies and personal data processing practices.


We retain your personal information to provide services to you and as otherwise necessary to comply with our legal obligation, resolve disputes, and enforce our agreements.

We will retain your personal information as long as we need it to provide services to you, unless we are otherwise required by law or regulations to retain your personal information longer.


We have implemented security measures designed to protect the personal information you share with us, including physical, electronic and procedural measures. Among other things, we regularly monitor our systems for possible vulnerabilities and attacks.

Regardless of the measures and efforts taken by us, the transmission of information via the internet, email or text message is not completely secure. We do not guarantee the absolute protection and security of your personal information or any other User Content you upload, publish or otherwise share with us or anyone else.

We therefore encourage you to avoid providing us or anyone with any sensitive information of which you believe its disclosure could cause you substantial or irreparable harm.

If you have any questions regarding the security of our Site or Services, you are welcome to contact us at


You are entitled to a range of rights regarding the protection of your personal information. Those rights are:

  • The right to access the information we have about you. If you wish to access your personal information that we collect, you can do so at any time by contacting us at
  • The right to rectify inaccurate information about you. You can correct, update or request deletion of your personal information by contacting us using the contact details provided below.
  • The right to object to the processing. When we rely on your consent to process your personal information, you may withdraw consent at any time by contacting us using the contact details provided below. This will not affect the lawfulness of processing prior to the withdrawal of your consent.
  • The right to lodge a complaint. You can raise questions or complaints to the national Data Protection Agency in your country of residence in the event where your rights may have been infringed. However, we recommend attempting to reach a peaceful resolution of the possible dispute by contacting us first.
  • The right to erase any data concerning you. You may demand erasure of data without undue delay for legitimate reasons, e.g. where data is no longer necessary for the purposes it was collected, or where the data has been unlawfully processed.

If you choose to delete your account and all associated data (or specific parts of it), send an email to requesting deletion of data. We'll process your request and delete all account data within (x [Max: 30]) days. You will receive an email confirmation as soon as it is done.


This Policy applies only to the services offered by our Company. Our Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include our services or other sites linked from our Site or Services.


Our Policy may change from time to time. We will post any Policy changes on our Site and, if the changes are significant, we may consider providing a more explicit notice (including, for certain services, email notification of Policy changes).


We assume that all Users of this Site have carefully read this document and agree to its contents. If someone does not agree with this Policy, they should refrain from using our Site. We reserve the right to change our Policy at any time and inform by using the way as indicated in Section 14. Continued use of this Site implies acceptance of the revised Policy.


If you have any further questions regarding the data we collect, or how we use it, then please feel free to contact us at


How do I create an account?

You can set up an account with us using your email address. We’ll ask you to create a password that will ensure your account security. Please head to the checkout where you will be prompted to create an account.

How do I update my account information?

Simple. Log into your account, go to ‘my settings’ and you can update all your details there.

Are my personal details safe?

Yes! None of your data will ever be shared. Please see our privacy policy for more details.

I’ve forgotten my password, what shall I do?

Go to login and click on the ‘forgot my password’ link at the bottom. We’ll guide you through the process from there.

Can I delete my account?

We’d be sorry to see you go but please email and we’ll take it from there.


I wanted to buy a product but it’s now out of stock, when will it be back?

Because our supply chain is different from most our inventory will vary depending on what damaged goods we receive. As a result, we unfortunately don't know when a product will be back in stock - when it's gone, it's really gone!

How can I be the first to know if a product is back in stock?

Because we know how it feels when you really want something that’s gone...(it sucks) you’ll soon see a new feature on our website where you have the option to be notified when it comes back in stock. Simply favorite any items you love and you’ll receive an email notifying you when it’s back in stock, but hurry, it won’t be there long!

What should I do if I receive the wrong product?

We are so sorry that you received the wrong item. But don’t worry, the team will look into this right away. Just shoot us a message at and we will get this sorted for you.

What should I do if an item is missing from my order?

Oh no! Not cool. We’re really sorry. Contact us at and we will get this sorted ASAP.

I haven’t received my item

If you have not received your item by the estimated delivery date, or you are having problems tracking your parcel, please get in touch at and we will chase this up for you as quickly as we can.

How can I check the status of my order?

Easy. You can view the status of your order on your My Account page. Information is updated after your order is placed, once your order has been shipped and when it is delivered. You will also receive emails notifying you along the way.


How much does shipping cost?

Our shipping options include:
- Royal Mail 48 (2-3 business days): £3.95 (Free over £25)
- Royal Mail 24 (1-2 business days): £7.95

When will my order be processed?

We want you to enjoy your purchase right away so we aim to process all orders within 24 hours, Monday to Friday. Orders placed over a weekend or bank holiday will be shipped the next working day.

When do you ship orders?

All the items you see for sale are stored our own warehouse and are waiting to make their way to you! We ship Monday - Friday (excluding public holidays).

Where do you ship?

We ship to all UK residential and commercial addresses.

How can I change my shipping address?

(Woops!) If your order has been shipped to the wrong address, please email us at as soon as possible. As long as it hasn't been dispatched, we can fix this for you!

Can I cancel or make changes to my order?

Unfortunately, once your order has been placed it is difficult for us to make any changes. However, if you contact us within an hour of placing your order (within working hours, Monday to Friday 9am - 5pm) we will try our best to assist you. 

If your order has already been processed, please take a look at our returns policy below. 

What is the status of my order?

Your account settings page makes it simple for you to check the current status of all active and previous orders. Once your order has shipped, you’ll get a notification
and tracking number in your inbox.

You can track your package with Royal Mail directly at


How can I pay for my order?

You can pay for your order with any of these payment methods:

- Visa
- Visa Debit
- Mastercard
- American Express
- Apple Pay
- Google Pay
- PayPal
- ShopPay
- ClearPay Installments
- AfterPay Installments

Simply select which one you’d prefer to use at checkout. 

Can I use multiple promo codes at checkout?

Unfortunately not. Our promotional codes can only be used one at a time. Consider splitting your order into multiple transactions if you want to make use of different codes you have received.

Can I use a promo code on top of another promotion?

Yes! You can use a promotional code on top of item, category and shop-wide discounts (unless otherwise specified). Just remember to add your code at the end of the checkout process. 


Can I return an item if I change my mind?

These things happen! If you want to return your product we are here to help. All we ask is that you return the product in the same condition in which we sent it. Please contact us at and we’ll get right to it. Please note, for items that are deemed unwanted, or purchased by mistake, we kindly ask that you look after the return shipping to us.

Remember, some of our items will arrive with some degree of minor damage so please check the condition of the item you are purchasing carefully. Each listing will state whether the item is New, Imperfect Box, Imperfect Container, Missing Box, Missing Lid, Missing Pump, Small Amount Missing or Ex Display.

If you have any questions about the condition of a particular item, please contact us at before checking out.

Do you offer free returns?

If your item is faulty, incorrect or not as described, then we offer free returns within 14 days of your purchase. You will have to pay to return a product if you have changed your mind or no longer want the product. 

How do I return my item?

Sorry to hear you weren’t happy with your item. Please contact us at with your order number and a member of our team will take it from there.

I’ve opened my product, can I still return it and get a refund?

We only accept returns if the product is in the same condition we sent it in. If your product is not as described, or has been further damaged in transit, please contact and we’ll do our best to help.

Do I need an RMA or returns slip?

We purposely don’t include a paper return slip to reduce environmental waste. If your item was faulty, incorrect or not as described, we’ll email you a pre-paid returns label or QR code. 

How long does it take to process a return?

Once we’ve received your returned item your refund will be processed. Credit/Debit card refunds usually take 5-10 business days to appear on your statement. 

Where do I return my item? 

Once you’ve contacted and everything’s approved we will
provide you with a returns label (if applicable) and our returns center address. 


Why do you sell damaged products?

This is Beauty was conceived to help reduce unnecessary waste in the beauty industry. Who cares if the box, packaging, or container is damaged when you can save money, protect our planet and the product inside is exactly as it should be?!

My item is damaged, what do I do? 

We sell beauty products which might have some dents, scuffs or missing parts. This means you might receive a product that has some minor flaws, but what’s on the inside is perfect.  Remember, by purchasing from This is Beauty you have given that product a second chance at life, helped protect our planet and saved some money! Does that little dent really matter?

We try and be very transparent about the condition of every product we sell - and provide you with a handy key so you know exactly what you’re getting (see About our Products). You can check all details on your order confirmation, however, if you are unhappy with your item, please contact us at and we will happily assist.

Is my item completely genuine and authentic?

We guarantee every product we sell is genuine and authentic. All of our products come from large retailers, distributors and the brands themselves. Some of our products have dent, scuffs or missing parts, but what’s inside is always a genuine, authentic product. 

I’m unsure about an item, can I chat to someone about its authenticity?

Absolutely! Any questions you have about our products are welcome, we’d love to have a chat.

Just email us at and we’ll personally reply as soon as possible! 

My product arrived. Why is it different to the picture online?

You might not receive the exact item in the image.  Our images are only indicative of what type of imperfection that particular product has - but it’s what's on the inside that counts! 


Can I contact you?

Of course! We love to chat. Please use one of the following ways to contact us;

Order issues and returns –

Press inquiries –

Partner inquiries -

Are you on social media?

We are indeed! Please join our growing community on Instagram;



Still got questions?

Please contact us at and we'll get right back to you.